The Idiot Box
Yeo Valley Milk-Shake Brings All The Boys To The Yard
It’s the goal of most ad makers today to create brand content that’s at least as watchable as the entertainment it supports. It doesn’t happen often, needless to say, but U.K. dairy brand Yeo Valley and agency BBH London hit the jackpot with “Boy Band,” a mock music video that aired during the opening live show of the British edition of X Factor on Saturday. Full Article »
You must be logged in to comment. Login or Register here.
Comments
Ken Brown said on January 19, 2012, 1:37pm
Got Milk!!!!