Saturday, May 3rd
In her new book Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Brodeur Partners CEO Andrea Coville, along with journalist Paul B. Brown, take a deep dive into the dimensions of relevance—both qualitative and quantitative. She offers marketers a road-tested plan for creating relevant messages that shift attitudes and—most importantly—consumer behavior.
Shop Talk looks at four unique ways to motivate people, and wonders if PowerPoint is making us stupid. Join the conversation at 866-305-6887.
