Saturday, January 30th
Professor Timothy Calkins of Northwestern University’s Kellogg School compiled the first Super Bowl Advertising Review in 1999, and expanded it to the current format to include student input. His focus in evaluating Super Bowl advertising is simple: Creativity is great, and popularity is great, but at the end the day does the advertising build the business? Join the conversation at 866-305-6887. 11am east on SiriusXM 106.