July 30: America’s LGBT Buying Power & Oreo Taste Test
Bob Witeck, President of D.C.–based Witeck Communications, Inc., joins Tim and John to discuss the importance of corporations recognizing their LGBT customers with a consistent full year marketing effort beyond June Pride. Bob also shares the just released study, “America’s LGBT Buying Power,” which tops $917 billion! Tim and John share what Caught Their Eye, The Week in History and Science, and their signature Business Birthdays! Listener Don joins us to taste Japanese Oreos and Green Tea Kit Kats.