Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?
Thomas Barta, co-author of The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value, joins the show. He has concluded, after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman’s Own branded products need to reboot for millennials, and remember to shop small today—It’s Small Business Saturday!