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LEGO Surprise and Delight

12.15.21 | Shop Talk highlights a smart customer service rep at LEGO who executed a “surprise and delight” tactic that did not cost the company anything, but garnered loyalty for life. Alan Freed, born December 15, in 1921 is our Business Birthday. He became internationally known for promoting African-American rhythm and blues music on the radio in the United States and Europe under the name of rock and roll. Caught My Eye looks at a man who slipped and ended up with a mortar shell in his rectum due to the fall and a Swiss assisted suicide pod.

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