01.11.23 | UPenn Professor and author, Peter S. Fader, is our guest on Shop Talk. Peter is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and his expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His latest book, The Customer-Base Audit, encourages marketers to put the customer first for success. Caught My Eye looks at the country of Turkey’s name change and a new documentary about Miss Cleo. Laurens Hammond, inventor of the Hammond Organ, is our Business Birthday.