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TFG Unbuttoned: You Break It, You Buy It

09.03.24 | Lowe’s Home Improvement and Ford Motor Company are the latest targets in the far-right anti-DEI crusade. In some ways, it’s been a godsend for brands that were not serious about DEI and are using the threat of boycott as an excuse to move away from diversity initiatives. Social media influencer Art Bezrukavenko creates a gay AI thirst trap, and a child knocks over a 3,500-year-old Bronze Age vase. The museum in Israel did not have the vase protected and considered the breakage a learning moment. Remember, September is Criterion month. Play Pick That Flick for your chance to win.

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