Saturday, February 5th
Super Bowl 45 is here. But the game that really matters to many are the ads that run during the broadcast. Brands put a lot on the line when a :30 second commercial costs $3 million. Do they get their money’s worth?
Business journalist Michael Wilke joins Tim and John to put it all in perspective. Mike has charted the emergence of gay marketing and advertising since 1992. He is founder of the nonprofit Commercial Closet Association, launched in New York City in 2001 to advocate for advertising that respects the diversity of gender identity and sexual orientation. He studied journalism in New York City and, to this day, remembers way too many commercial jingles from his childhood. Join the conversation at 866-305-6887.
