Saturday, February 12th
The Packers are the new Super Bowl champs, but who was the winner of the other game we all watched—the advertising Super Bowl.
Vice President of Marketing for Volkswagen of America, Inc. Tim Ellis will talk about working for such an iconic brand, and what goes on behind the scenes when a brand decides to run a spot in the Super Bowl. VW’s The Force became a viral hit even before it aired on the big game.
New York Times advertising columnist Stuart Elliott has been covering the brands and spots to watch out for leading up to the big game, and will weigh in on what he thinks worked, and what did not.
Join the conversation at 866-305-6887, and play the first listener-generated Tim’s List.
