Saturday, January 21st
Jason Scarlatti is the Creative Director of 2(x)ist, the men’s underwear brand that is the category leader synonymous with upscale and quality product. A graduate of the Parsons School of Design, he finds underwear design extremely challenging. “There is only so much you can do. There are very few tools and tricks you can work with and I love that challenge.”
How do you smartly answer your boss if you are asked to take on another project when you already have a full plate? Shop Talk examines that question, and looks at a recent trend in advertising called comfort marketing—selling products that have stood the test of time. Join the conversation at 866-305-6887.
