Saturday, February 11th
Volkswagen and it’s agency Deutsch, Los Angeles, worked overtime on the sequel to The Force, their hit from the 2011 Super Bowl. Group Creative Director Matt Ian talks about The Dog Strikes Back, the 2012 spot created for the game, and it’s nod to the famous Cantina scene from Star Wars.
The results of The Focus Group’s post Super Bowl survey the Game In The Game survey will be revealed, and New York Times advertising columnist Stuart Elliott will weigh in on what he thinks worked, and what did not. Join the conversation at 866-305-6887.
