Saturday, February 18th
The phrase “brands are stories” is an often heard marketing cliché. Jim Signorelli, author and CEO of esw StoryLab, a Chicago-based marketing firm, asserts In StoryBranding: Creating Stand-Out Brands Through the Power of Story, that the association between stories and brands deserves far more than that stock phrase.
Alphabeasts Kristin Ferguson talks about the inspiration and challenges behind creating and marketing a one-of-a-kind children’s toy line that promotes learning through fun. Join the conversation at 866-305-6887.
