Saturday, December 21st
People often describe their relationships with brands in a deeply personal way—we love our smartphones, and think the cable company is out to get us. In his new book The Human Brand: How We Relate to People, Products, and Companies, customer loyalty expert Chris Malone discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
Tim and John take a look at the most popular toys of the last 50 years—and how many of them they had as kids—on Shop Talk. Join the conversation at 866-305-6887.
