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We’re all business. Except when we’re not.

Star Trek Offers a Lesson in Brand Relevance

10.14.26 | In this episode, Tim and John explore the enduring legacy of Star Trek and what it teaches us about brand relevance, fan engagement, and franchise longevity. They also share stories about Pop Rocks and Martha Stewart’s Kmart success. Dennis Hof, Nevada brothel owner, is the Business Birthday.

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