Moving directly from college student to campy green fur-ball, Dave Raymond pioneered the field of sports mascots with his innovative inhabitation of the world renowned Phillie Phanatic. Creating fan adoration and sponsorship opportunities for the Phillies and the Phanatic for 16 years catapulted Raymond into the world of character branding, and made him the nation’s leading market consultant for character branding on and off the field, court, or in the board room.

Tim and John take a look at why gay men make better bosses on Shop Talk. Join the conversation at 866-305-6887.